The WINExcel Method

In an increasingly saturated wine market, looking beyond borders is the key to growth. However, exporting without proper preparation can lead to costly mistakes: unclear objectives, superficial analyses, or poor partner choices. "Metodo WINExcel" is a practical guide that takes you step by step through the process of succeeding in international markets. It will help you:● Define a clear and actionable export strategy;● Assess your company's capabilities and identify new opportunities;● Create competitive price lists, sales conditions, presentations, and offers;● Manage the sales network and select the right business partners;● Choose the best markets for your wine. With real-life examples and practical tools drawn from my field experience, you'll learn how to tackle each stage of exporting simply and effectively. This book is designed for producers, export managers, wine brokers, and students who want to turn global challenges into opportunities. With "WINExcel Method", you'll have the right method to grow, stand out, and take your wine to the world.